Strategy & Platform Selection
Deciding which platforms your buyers actually use, what to say on each and how often — before any design work begins.
Enquire now about Strategy & Platform SelectionBEGRIDS Services
Social Media Marketing Services That Support Your Sales
Social media marketing services that start with a plan, not a posting schedule. We work out who you are trying to reach and what would make them act, then build the content around it.
The basics
What do social media marketing services include?
Social media marketing is the planned use of Instagram, LinkedIn, Facebook and YouTube to reach people who could buy from you. It has three parts. Organic content builds familiarity. Community management answers the people who respond. Paid social puts the best of that content in front of a wider, targeted audience.
Which platform matters depends on who buys from you. Instagram marketing suits anything people choose with their eyes — interiors, food, clothing, clinics, education. LinkedIn marketing is where B2B buyers and hiring happen. Meta documents how its ad targeting works in the Meta Business Help Centre.
Day-to-day social media management is the unglamorous half: a content calendar agreed in advance, replies answered the same day, and results read monthly. When budget goes behind a post, we treat it as performance marketing and measure it that way. Organic reach is slow on its own, so most clients run it beside SEO.
Signs your business needs this
- Pages exist on three platforms but nothing has been posted for months
- Posts get likes from friends and staff, but no enquiries
- Every post is designed in a hurry, so nothing looks like it belongs together
- Comments and direct messages go unanswered for days
What we offer
Social Media Marketing services we offer
Choose one service or combine several — each is delivered by the same accountable BEGRIDS team.
Content Calendar & Copywriting
A month of planned posts approved in advance: topics, captions, hashtags and the days they go out.
Enquire now about Content Calendar & CopywritingCreative Design & Reels
Branded post designs, carousels, short vertical videos and motion graphics made from your own work, people and projects.
Enquire now about Creative Design & ReelsCommunity Management
Comments, direct messages and reviews answered in your tone, with genuine enquiries passed to your team the same day.
Enquire now about Community ManagementPaid Social Campaigns
Meta and LinkedIn campaigns for awareness, leads and retargeting, with audiences, creatives and budgets reviewed every week.
Enquire now about Paid Social CampaignsReporting & Insights
A monthly view of reach, engagement, website visits and enquiries — and what we will change next month because of it.
Enquire now about Reporting & InsightsBusiness impact
How it helps your business
Consistent presence
A planned calendar instead of posting whenever somebody remembers.
One visual identity
Every post looks like it came from the same company.
Nothing ignored
Comments and messages answered, so interested people do not drift away.
An audience that fits
Targeting built around your buyers, not the largest possible reach.
How we deliver
Our process for social media marketing
The same delivery process on every project, so scope, budget and quality stay visible from start to finish.
Requirement Analysis
Understand the business
Strategy & Planning
Decide what to build first
UI/UX Design
Make it easy to use
Development
Build in short cycles
Testing & Quality Assurance
Catch issues before users do
Deployment
Launch without surprises
Support & Maintenance
Keep it running and improving
Technology
Technologies we use
Chosen for reliability, security and how easy the system will be to maintain in future.
Platforms & tools Marketing
Meta Business Suite
Instagram
LinkedIn Campaign Manager
YouTube Studio
Canva & Adobe
Google Analytics 4
Scheduling tools
WhatsApp Business
Industries
Industries we build social media marketing for
Education
School and college management systems, fee collection and parent communication apps.
Explore solutions for EducationHealthcare
Hospital and clinic software for appointments, patient records, billing and pharmacy.
Explore solutions for HealthcareReal Estate
Property portals, builder websites and CRMs that track every site-visit lead.
Explore solutions for Real EstateeCommerce
Online stores, marketplaces and order management connected to payments and shipping.
Explore solutions for eCommerceHospitality
Booking engines, restaurant ordering systems and guest communication tools.
Explore solutions for HospitalityRetail
Billing, POS, stock management and loyalty programmes for single and multi-store retail.
Explore solutions for RetailWhat happens next
Reach us directly
This page was last reviewed and updated on .
Related services
Services that work well together
Performance Marketing
performance marketing
Learn more about Performance MarketingSearch Engine Optimisation
SEO services
Learn more about Search Engine OptimisationLocal SEO
local SEO
Learn more about Local SEODigital Marketing
marketing programmes
Learn more about Digital MarketingFAQs
Social Media Marketing: frequently asked questions
How many posts do we need every month?
Consistency matters more than volume. Twelve to sixteen well-made posts a month, with a few reels, works better for most businesses than daily posts nobody has planned. We agree the number as part of the calendar.
Which platform should we be on?
Wherever your buyers are. B2B and recruitment-led businesses usually get more from LinkedIn; retail, food, real estate and education do better on Instagram and Facebook. We would rather run two platforms properly than five badly.
Do you shoot photos and videos?
We plan and edit, and we can arrange a shoot. A lot of good content also comes from what already happens in your business — site visits, deliveries, the workshop, your team at work — captured on a phone against a simple brief we provide.
Will social media bring enquiries directly?
Some, especially with paid campaigns and WhatsApp click-to-chat. Much of the value is indirect: people check your page before calling, and a page that looks active and answered makes that call more likely.
Do you need our account passwords?
No. We ask to be added as a partner or admin through Meta Business Suite and LinkedIn. You keep full ownership of every account and can remove our access at any time.
Who approves what gets posted?
You do. The calendar for the coming month is shared for approval before anything is published, and anything urgent or sensitive is confirmed with you first.
What does it cost?
It depends on the number of platforms, the volume of design and video, and whether paid campaigns are included. Advertising spend is always separate and paid by you directly to the platform.
Let's plan your Social Media Marketing project
Tell us what you want to achieve. We'll ask the right questions, suggest an approach and share an honest estimate.