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Performance Marketing Measured in Enquiries, Not Impressions

Performance marketing judged on cost per enquiry. Every rupee traces to a click, an enquiry and — where your sales process allows it — a closed deal.

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Google Search & Performance MaxMeta & Instagram AdsLinkedIn & B2B CampaignsShopping & eCommerce Ads
Performance marketing dashboard comparing spend, clicks, enquiries and cost per lead by campaign

The basics

What is performance marketing?

Performance marketing is paid advertising judged by a business outcome rather than by exposure. You set a target — a cost per enquiry, a cost per sale, a return on ad spend — and the campaigns, audiences, creatives and landing pages are adjusted against it.

It only works when the measurement is honest. Conversion tracking has to be configured properly, form submissions and calls both counted, and the numbers reconciled with what your sales team actually received. Google explains how its own conversion measurement works in the Google Ads Help Centre.

Most accounts we take over from another PPC agency lose money in the same three places: broad match left unchecked, no retargeting of people who already visited, and traffic sent to a home page instead of a page about the thing advertised. Google Ads management is half the job; the landing page is the other half, which is why we build those with the web development team. Paid search works best alongside SEO — one buys today's enquiries, the other compounds.

Signs your business needs this

  • Ads are running but nobody can say what one enquiry costs
  • Clicks arrive and the landing page gives them nowhere to go
  • Spend rises every month while enquiries stay flat
  • You need leads this quarter and SEO alone will take longer
Discuss your situation with an expert

What we offer

Performance Marketing services we offer

Choose one service or combine several — each is delivered by the same accountable BEGRIDS team.

Business impact

How it helps your business

A known cost per lead

You see what an enquiry costs on each campaign and each channel.

Tested, not assumed

Creatives, audiences and landing pages compared against each other.

Less wasted spend

Search terms, placements and audiences cleaned up every week.

Your accounts

Ad accounts stay in your name, with full access, always.

How we deliver

Our process for performance marketing

The same delivery process on every project, so scope, budget and quality stay visible from start to finish.

  1. Requirement Analysis

    Understand the business

  2. Strategy & Planning

    Decide what to build first

  3. UI/UX Design

    Make it easy to use

  4. Development

    Build in short cycles

  5. Testing & Quality Assurance

    Catch issues before users do

  6. Deployment

    Launch without surprises

  7. Support & Maintenance

    Keep it running and improving

Technology

Technologies we use

Chosen for reliability, security and how easy the system will be to maintain in future.

Platforms & tools Marketing

Google Ads Meta Ads Manager LinkedIn Campaign Manager Google Tag Manager Google Analytics 4 Merchant Centre Looker Studio Call tracking

Industries

Industries we build performance marketing for

Performance Marketing for businesses across North India

Explore how we work with businesses in your city.

Meerut Delhi Noida Ghaziabad Gurgaon Agra Lucknow

Talk to us about your ad campaigns

Tell us what you sell and what you are spending now. We will suggest where the budget is likely to work hardest.

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Channels you want to run

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What happens next

  1. We review your enquiryA project lead reads your details and may message you with a few questions.
  2. Free consultation callWe discuss goals, users and options over phone or video.
  3. Proposal & estimateYou receive a written scope, phases and pricing — no obligation.

Reach us directly

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This page was last reviewed and updated on .

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FAQs

Performance Marketing: frequently asked questions

What budget should we start with?

Enough for the platform to learn — a month of steady spend rather than a few days of it. The right number depends on click costs in your market and how many enquiries you need. We estimate it from keyword and audience data before you commit anything.

How do you charge — a fee or a percentage?

Either, agreed upfront. Advertising spend is always paid by you directly to Google or Meta and never routed through us, so every rupee is visible in your own account.

How soon will we see leads?

Search campaigns often produce enquiries in the first week. The first month is mostly learning: finding which keywords, audiences and creatives work, and removing what does not.

Who owns the ad accounts?

You do. We work through manager access on your own accounts, so if we ever part ways the campaigns, history and data stay with you.

Can you fix an account someone else built?

Yes, and it is common. We audit the structure, the conversion tracking and the search terms first — broken tracking makes every other number meaningless, so that gets fixed before anything is scaled.

Do we need a separate landing page?

Usually yes. Sending paid traffic to a general homepage wastes a good part of it. A focused page with one offer, one form and fast loading often lowers cost per enquiry more than any change inside the ad account.

Will you tell us when to stop?

Yes. If a channel cannot reach a workable cost per enquiry for your business, we will say so rather than keep spending to protect a retainer.

Let's plan your Performance Marketing project

Tell us what you want to achieve. We'll ask the right questions, suggest an approach and share an honest estimate.

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