An online business reaches out to their audience through their content – including news, information, blogs, pictures and videos.

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SEM stands for ‘Search Engine Marketing’. This means marketing your websites i.e. increasing the awareness and ranking of your websites by increasing their visibility on the search engine results pages (SERPs).
Whereas, PPC stands for ‘Pay Per Click’. It is like buying visits to your website. It is a form of internet marketing or advertising under which any particular advertiser pays an amount of fee to publishers, each time their ad gets clicked by the visitor.
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