Technical SEO for Sites That Should Rank but Do Not

On-page SEO is about what a page says — its title, headings, content and internal links. Technical SEO is about whether search engines can reach that page at all, how quickly it loads and how clearly the markup describes it. Both are needed, and technical problems cap what on-page work can achieve.

Usually one of three things: Google found the URL but has not judged it worth crawling yet, the page is too similar to others on the site, or crawl effort is being spent on low-value URLs such as filters and parameters. We look at the server logs and the internal linking before guessing.

Rarely. Most sites improve substantially through image formats and sizing, font loading, deferring scripts, caching and server response time. A rebuild is only worth discussing when the theme or platform itself is the bottleneck.

We map every existing URL to its new address, keep the ones that earn traffic, set up permanent redirects, compare the old and new structure and watch Search Console closely for the first few weeks. Most ranking losses after a redesign come from skipping exactly this.

Not directly. It helps search engines understand the page and makes rich results and AI citations possible, which affects how often people click. We treat it as a clarity and visibility measure rather than a ranking trick.

Yes. We can hand over a prioritised ticket list with specific code examples, or implement the changes ourselves — whichever is faster for your team.

A full audit once a year for most sites, and after every major release, platform upgrade or redesign. Between those, Search Console monitoring catches most new problems early.