eCommerce & D2C
Order updates, cart reminders, catalogues and repeat-purchase offers.
BEGRIDS Software Product
WhatsApp Marketing Application
Reach customers where they already chat — send approved broadcasts, automate replies and let your whole team handle conversations from one inbox, using the official WhatsApp Business Platform.
BroadcastsChatbotTeam InboxAnalytics
Who it's for
Built for
Configured during setup for your type and size of organisation.
Real Estate
Project launches, brochures and instant replies to ad enquiries.
Education
Admission enquiries, class updates, fee reminders and results.
Healthcare
Appointment booking, reminders and report sharing.
Travel & Hospitality
Booking confirmations, itineraries and offer broadcasts.
Service Businesses
Service requests, visit scheduling and feedback collection.
Overview
What is the WhatsApp Business Platform?
The WhatsApp Business Platform, often called the WhatsApp Business API, lets businesses message customers at scale through Meta's official infrastructure instead of from a personal phone. Businesses send pre-approved template messages to people who have opted in, reply freely within 24 hours of a customer's message, add chatbots and connect conversations to their CRM or other software.
Problems it solves
- Broadcasting from personal numbers that get restricted or banned
- One phone shared by the whole team for customer chats
- Enquiries from ads going unanswered after office hours
- No record of which messages actually led to sales
Features & modules
Everything included in WhatsApp Marketing Application
Start with the modules you need today and switch on more as you grow.
Broadcast Campaigns
Approved template messages with images, documents, buttons and personalised variables sent to targeted audiences.
Template Management
Create templates, submit them for Meta's approval and track approval status in one place.
Shared Team Inbox
Several agents handle chats on one business number, with assignment, notes and tags.
Chatbot & Auto-Replies
Welcome messages, keyword replies, menus and FAQ flows that respond instantly, day or night.
AI Replies
An optional AI assistant that answers from your approved content and hands over to a person when needed.
Click-to-WhatsApp Ads & Widgets
Capture leads from Facebook and Instagram ads, website chat buttons and QR codes.
Catalogue & Orders
Share product catalogues and collect orders or payment links inside the chat.
Contacts, Tags & Opt-ins
Import contacts, record opt-in consent, segment with tags and manage opt-outs.
Automated Notifications
Order confirmations, appointment reminders and payment alerts triggered from your software.
Campaign Analytics
Sent, delivered, read and replied metrics per campaign, plus agent response times.
API & Webhooks
Connect your CRM, ERP, online store or booking system to send and receive messages.
Business Profile Setup
Business profile, display name and verification guidance, subject to Meta's review and eligibility rules.
Benefits
What changes after you switch
Messages customers see
Reach people on the app they already check throughout the day.
Official and safe
Meta's platform avoids the bans that come with unofficial bulk tools.
Faster responses
Chatbots and a shared inbox mean no enquiry waits on one person's phone.
Measurable campaigns
Track delivery, reads and replies for every broadcast.
Security & compliance
Official, policy-compliant messaging
Official WhatsApp Business Platform
Messages go through Meta's official APIs, not unofficial automation that risks number bans.
Opt-in and consent
Opt-in capture and records help you follow WhatsApp's Business Messaging Policy.
Template approval workflow
Business-initiated messages use templates reviewed and approved by Meta.
Secure team access
Role-based agent access, conversation history and activity logs.
Integrations
WhatsApp Business Platform (Meta)
Facebook & Instagram Ads
BEGRIDS CRM, ERP & HMS
WooCommerce / online store
Payment links
Webhooks & REST API
Implementation
From demo to go-live in four steps
Free demo
A walkthrough of the product using scenarios from your own business, so you can judge the fit.
Configuration
Modules, roles, formats, branding and workflows set up to match how you operate.
Data import & training
Existing records imported and verified, then role-wise training for your team.
Go-live & support
Launch with our team on call, followed by updates, backups and ongoing support.
Pricing
Plans sized to your organisation
Every organisation needs a different mix of modules, users and hosting, so we quote after a short discussion instead of forcing you into a fixed package. Your quote depends on:
- Platform plan based on agents, contacts and features
- Meta's messaging charges, which depend on message category and recipient country
- Chatbot and AI assistant setup
- Integrations with your CRM, store or other software
Get a quote and a live demo
No obligation. We'll show the product using your own workflows.
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FAQs
WhatsApp Marketing Software: FAQs
Is this the official WhatsApp Business API?
Yes. The application connects to Meta's official WhatsApp Business Platform. We do not use unofficial tools or browser automation, which break WhatsApp's terms and can get numbers banned.
Can I send bulk messages to any number?
Business-initiated messages can only be sent to people who have opted in to hear from your business, using templates approved by Meta. Messaging people who haven't opted in can lower your number's quality rating and limit how many messages you can send.
What is the 24-hour customer service window?
When a customer messages you, you can reply with free-form messages for 24 hours. Outside that window, an approved template message is needed to start the conversation again.
Can I use my existing business number?
Usually, yes, as long as the number can receive a verification SMS or call. A number currently registered on the WhatsApp or WhatsApp Business app must be removed from that app before it can be connected to the platform.
How many team members can reply to customers?
Several agents can work from the same business number through the shared inbox, with chats assigned to the right person or department.
How are WhatsApp messaging charges calculated?
Meta charges for template messages based on the message category — such as marketing, utility or authentication — and the recipient's country. These charges are separate from the platform plan, and we explain expected costs for your use case before you start.
Can we get a verified badge?
Verification is decided by Meta under its own eligibility criteria. We can help you prepare and submit a request, but approval cannot be guaranteed.
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See WhatsApp Marketing Software in action
Book a free demo and we'll walk you through the product using your own workflows. Prefer to talk first? Call, WhatsApp or email us.