eCommerce Brands
Launches, abandoned-cart reminders and repeat-purchase campaigns.
BEGRIDS Software Product
Email Marketing Application
Design newsletters and offers, send them to the right segments, automate follow-ups and see what actually drives clicks — with the sender authentication that keeps your emails out of spam.
Campaign BuilderSegmentationAutomationAnalytics
Who it's for
Built for
Configured during setup for your type and size of organisation.
Education Institutes
Admission updates, event invitations and alumni newsletters.
B2B & Service Companies
Lead nurturing, case studies and monthly client newsletters.
Hospitality & Travel
Seasonal offers, booking reminders and loyalty communication.
Healthcare Providers
Health camp announcements, reminders and wellness newsletters.
Marketing Agencies
Campaigns and reports managed for several clients.
Overview
What is an email marketing application?
An email marketing application is software for sending permission-based emails to groups of customers or subscribers — newsletters, offers, announcements and automated sequences — and measuring how recipients respond. Beyond sending, it handles list management, unsubscribes, bounces and sender authentication so emails reach inboxes reliably.
Problems it solves
- Bulk emails from a regular mailbox landing in spam or getting blocked
- No idea who opened, clicked or unsubscribed
- The same message sent to everyone instead of relevant segments
- Follow-ups sent manually, late or not at all
Features & modules
Everything included in Email Marketing Application
Start with the modules you need today and switch on more as you grow.
Drag-and-Drop Email Builder
Mobile-responsive templates and a visual editor for newsletters, offers and announcements — no HTML needed.
Contact & List Management
Import contacts from CSV or forms, manage lists, custom fields and tags, and remove duplicates.
Segmentation
Target contacts by location, purchase history, engagement, tags or any custom field.
Automation Workflows
Welcome series, birthday emails, abandoned-cart and re-engagement sequences triggered by dates or behaviour.
Personalisation
Names, offers and dynamic content inserted from each contact's data.
A/B Testing
Test subject lines or content on a sample, then send the better-performing version to the rest.
Scheduling & Throttling
Schedule campaigns in advance and send in batches to protect sender reputation.
Signup Forms & Landing Pages
Embeddable subscription forms and simple landing pages with double opt-in.
Reports & Analytics
Delivered, opened, clicked, bounced and unsubscribed counts, with link-level click reports.
Deliverability Tools
SPF, DKIM and DMARC setup guidance, bounce handling, suppression lists and content checks.
One-Click Unsubscribe
Automatic unsubscribe links and preference management that respect recipients' choices.
API & Integrations
Connect your website, CRM or online store to sync contacts and trigger emails.
Benefits
What changes after you switch
Better inbox placement
Authenticated sending and clean lists keep emails out of spam folders.
More relevant messages
Segmentation and personalisation lift clicks and replies.
Follow-ups on autopilot
Automated sequences nurture leads and customers without manual effort.
Clear results
See which campaigns and links drive engagement and sales.
Security & compliance
Responsible sending, built in
Sender authentication
Guided SPF, DKIM and DMARC setup for your domain, in line with major mailbox providers' bulk-sender requirements.
Permission-based lists
Double opt-in forms, consent records and automatic unsubscribe handling.
Bounce & complaint handling
Hard bounces and spam complaints are suppressed automatically.
Data privacy
Contact data is stored securely and used only for your campaigns, supporting your obligations under India's DPDP Act.
Integrations
WordPress / WooCommerce
BEGRIDS CRM or your CRM
Website forms
Webhooks & REST API
CSV / Excel import
SMTP & email delivery services
Implementation
From demo to go-live in four steps
Free demo
A walkthrough of the product using scenarios from your own business, so you can judge the fit.
Configuration
Modules, roles, formats, branding and workflows set up to match how you operate.
Data import & training
Existing records imported and verified, then role-wise training for your team.
Go-live & support
Launch with our team on call, followed by updates, backups and ongoing support.
Pricing
Plans sized to your organisation
Every organisation needs a different mix of modules, users and hosting, so we quote after a short discussion instead of forcing you into a fixed package. Your quote depends on:
- Number of contacts or monthly email volume
- Automation and advanced features you need
- Shared sending infrastructure or a dedicated IP
- Custom integrations with your website or CRM
Get a quote and a live demo
No obligation. We'll show the product using your own workflows.
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FAQs
Email Marketing Software: FAQs
Why not send bulk emails from Gmail or Outlook?
Regular mailboxes have sending limits and no list management, unsubscribe handling or campaign reports. Sending bulk mail from them often leads to spam placement or account restrictions. An email marketing application sends through authenticated infrastructure and handles these requirements automatically.
Will my emails land in the inbox?
No platform can guarantee inbox placement. What improves it is proper SPF, DKIM and DMARC setup, handling bounces and complaints, and sending to people who asked to hear from you — all of which the application supports.
Can I import my existing contact list?
Yes, from CSV or Excel. Import only contacts who have agreed to receive your emails; purchased or scraped lists damage deliverability and may breach consent requirements.
Can emails be triggered from our website or online store?
Yes. Signups, purchases, abandoned carts or form submissions can trigger automated emails through integrations, webhooks or the API.
Do I need design skills to create emails?
No. The drag-and-drop builder and ready-made templates let you create responsive emails, and templates can be set up in your brand colours and fonts.
What reports will I get?
For every campaign you see delivered, opened, clicked, bounced and unsubscribed counts, link-level clicks and trends across campaigns.
Can we use our own domain as the sender?
Yes. Campaigns are sent from your domain, and we help you add the DNS records needed to authenticate it.
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See Email Marketing Software in action
Book a free demo and we'll walk you through the product using your own workflows. Prefer to talk first? Call, WhatsApp or email us.